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Authentic Relationships

Serving the MSF members is our top priority. Genuinely engaging in members’ lives and building real and altruistic relationships comes naturally to our MSF staff. Our employees work to create a sense of belonging and connectedness. Everyone at MSF is part of our family.

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Integrity & Respect

We will conduct our business with honesty and treat all staff, members, and guests with respect. Our dedication to truth and values will guide us to make the right decisions and execute the right path for the right reasons. We believe in standing by our word and keeping promises that…

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Work Hard, Play Hard

MSF appreciates the importance of hard work but we also have a playful side. Fitness should be fun and our goal is to provide that experience to our members.

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Progress is a Process

Fitness takes patience, precision, and time. At MSF we honor the process and understand that results take time and commitment. Our staff nurtures that development while motivating and inspiring our members to be their best self. We pride ourselves on creating an environment where everyone feels welcome and supported.

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Superior Service

Each member of MSF is committed to listening, understanding, and responding to the interests and needs of our members. We value feedback (positive and negative) and strive for an authentic and extraordinary experience. At MSF, we believe in the “Customer First” philosophy and appreciate our members’ loyalty to our establishment.

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Inspire & Motivate

At MSF, we strive to inspire those around us with our professionalism, integrity, passion and enthusiasm. Inclusion and involvement are key to motivating others. We embrace the opportunity to be role models. Our mission is to encourage our community to live a healthy lifestyle and to empower each person to…

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Pride for Our Gym

We are a results-driven facility. We plan ahead, anticipate changes in the industry, and commit to flawless execution. We take initiative and always make decisions in the best interest of our clients. Once a course of action has been developed, employees execute with rigor and enthusiasm. We take pride in…

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